Fans Aren’t Thrilled with the Eagles’ Decision to Partner With Goose Island

Originally posted on



The Philadelphia Eagles, via Facebook and Twitter posts:

We teamed up with Goose Island Philadelphia to launch a custom brew for Eagles fans! FLY-PA drafts will be available all season long at Lincoln Financial Field and Goose Island Brewhouse.

I like Goose. The Brewhouse is across the street from SugarHouse Casino and has a nice big outdoor area and a pretty diverse beer list.

It’s not local, though, and people complained about this. Goose is a Chicago-based brewery but owned by AB InBev (Anheuser-Busch), which is the reason for the ire. If you go through the Facebook and Twitter comments you’ll see a lot of annoyance with the fact that the Eagles did something with a big corporation instead of one of the regional craft joints.

This was one of the complaints:

And here was another one that jumped off the page and slapped me right in the face:

A lot of breweries have done Eagles and Sixers themed beers, but yeah, this one does seemingly rip off the Broken Goblet jawn. It’s worth pointing out, of course, that the NFL has a partnership with Anheuser-Busch that extends through the 2022 season, so that relationship already existed. I don’t think anybody should be surprised by the fact that the Eagles would work with an AB InBev brewery.

But whatever. You are the consumer. You can choose to buy it or not buy it. There are plenty of options out there, and if you’d like to try this one, branded as “an IPA brewed for champions,” then you can get it at the Linc or the Brewhouse:

The post Fans Aren’t Thrilled with the Eagles’ Decision to Partner With Goose Island appeared first on Crossing Broad.

Kevin Kinkead


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